Smartphones — changing the consumer behaviour

Who would have thought that someday a smartphone will impact the way people organize their lives in such an intense manner? Be it shopping, ordering food, booking tickets for movies or travel, paying fees, consulting doctor and even connecting home appliances, today’s smartphone can do things that you’ve probably never even considered.

Buoyed by the falling prices and enhanced broadband technologies such as 3G and 4G, the adoption of smartphones have significantly increased during the last few years. According to industry estimates, by 2017, over a third of the world’s population is projected to own a smartphone, an estimated total of almost 2.6 billion smartphone users in the world.

The users are relying on smart devices to meet their rapidly evolving needs. And Smart devices are capturing this opportunity well!

Evolving with times

The mobile phones of yesterday have truly evolved today. They are no longer just the conventional device offering plain voice and data only but have much more advanced computing capabilities.

The latest generation of smartphones have plethora of features that has effectively made them as a third wallet. The smartphone makers are in the business of persistent innovation. Today’s devices boast of powerful on-board computing capability, voluminous storage memories, great screen size and host of other features. This is further enhanced by the availability of humongous apps in the market today — bringing a new world altogether.

The flow of information is becoming more and more seamless due to the ever growing popularity of mobiles and handheld devices worldwide. The preference of a consumer doesn’t need to be contingent on a single source of channel for information or entertainment. A smartphone has enabled consumer to do a thorough research before buying any product or service and dictate his own terms before taking a call.

Empowering people

Today’s smartphone users are always connected to their colleagues, friends and family through various new-age collaboration tools. Things like queuing up for movie tickets and paying monthly utility bills; frequent banking trips to manage cash; no or extremely limited means to find a long lost friend; waiting for daily newspapers and monthly journals; and missing your favourite TV shows due to no electricity are a thing of passé.

Through the help of Global Positioning System (GPS) technology, a Smartphone user can easily explore a new place or a city without seeking help from strangers. There are apps and technology for farmers to help and improve their knowledge about the crops, future weather conditions and pesticides to be used for specific harvest.

Many case studies worldwide have been presented to showcase the significant use and benefits of deploying mobile technology for remote healthcare and telemedicine.

What’s in store?

According to the Interaction 2016 study commissioned by media investment firm GroupM, a majority of users have about 30 to 50 apps installed in their Smartphone device. These apps have great capability to let users communicate, collaborate, shop, play, work, set reminders, learn and much more.

The research also adds that the global e-commerce market is expected to reach $1.81 trillion during 2016 (8 percent of global retail), up from $1.57 trillion in 2015 — a trend which clearly indicates the evolution of a consumer.

It has essentially provided people a more simplified lifestyle.

The changes demonstrate that the new-age consumers have become more and more independent because of a smartphone. Smartphones are clearly transforming the way we engage in our everyday lives —from making their purchase decisions to identifying best opportunities for their personal and family well-being.

The next phase of growth will make mobile a wearable technology, and it will be a big jump from where we are today! Companies like Qualcomm, Samsung, Apple and Intel are betting big on the technology and have already taken giant strides. The next phase will further redefine the behavioural patterns of consumers and gives them an opportunity to explore the newer territories.


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