MoMAGIC buys Spice Mobility 49% stake in AdGyde

MoMAGIC Technologies acquires entire equity stake of 49% of Spice Mobility in AdGyde Solutions Pvt. Ltd. This is part of its long-term strategy of transitioning into a robust digital marketing (mobile) solutions provider with technological edge, in South East Asia region.

AdGyde is a Mobile Apps Analytics Platform Solution, launched in the year 2017, as a joint venture between Spice Digital Limited (subsidiary of Spice Mobility) and MoMAGIC Technologies.

AdGyde, is Indian startup with robust, real-time, accurate and transparent app attribution tracking and analytics tool, in an easy to integrate SDK, that monitors and reports analytical data about app installs and in-app user behavior that helps app marketers, re-work their digital outreach strategy. AdGyde, recently, strengthened its offering for Gaming companies, by developing the AdGyde Unity SDK – analytics for Gaming Industry.

“MoMAGIC is expanding at an aggressive pace in the Digital Ad Tech sector and the integration of AdGyde into MoMAGIC, is part of our strategy to offer not only AI and Big Data driven mobile marketing services in the Ad Tech space but also provide the inter -linked solutions sought by brand heads and marketers such as monitoring, reviewing and detecting of fraud traffic and inventory,” Mr. Arun Gupta, Founder & CEO, MoMAGIC Technologies.

“This is in line with Spice reviewing their investment portfolios on an ongoing basis to see fitment to their future businesses and accordingly taken a call to exit,” Spice Mobility spokesperson said.

The Noida-based startup, competes with companies such as: Appsflyer, Adjust, Branch Tune MAT, Mixpanel, Apsalar, Google Firebase, Flurry, Clevertap, Localytics etc. MoMAGIC will fully absorb AdGyde within its business operations. Financial details of the deal are not disclosed.

Leave a Reply

Your email address will not be published. Required fields are marked *